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ENGAGEMENT
Account Pursuit Plan
An account pursuit plan sequences how to win a specific account — stakeholders, value proposition, competitive position, and the steps to the decision.
IntelligenceExecution patternsIndustryCross-industryPracticePMO & ExecutionFocus05 Execution Playbooks
account pursuit planaccount pursuittarget accountbuying group and its powershaping the value proposition and win themescompetitive position and differentiationthe pursuit plan and engagement cadenceplan sequences