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PROCESS
Marketing Capability Map
A marketing capability map lays out the capabilities the marketing function must have, grouped by domain, as a stable backbone for strategy, investment and architecture.
IntelligenceValue chainIndustryCross-industryPracticeOperationsFocus04 Transformation Blueprints
marketing capability mapmarketing capabilitythe levelled capability modeldomain architecture across the five domainsmaturity assessment and heat-mappingcapabilities marketingmarketing functionfunction must