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PROCESS
Customer Persona Map
A customer persona map profiles a target customer archetype — goals, behaviours, needs, frustrations and context — to align teams on who they serve.
IntelligenceValue chainIndustryCross-industryPracticeOperationsFocus04 Transformation Blueprints
customer persona mapcustomer personagrounding personas in researchthe anatomy of a personasynthesising research into archetypesactivating personas across teamskeeping personas honest and currenttarget customer