Marketing Operations Playbook

A playbook for marketing operations — campaign workflow, martech, data/attribution and performance reporting.

Deliverable CodeCT-OPS_OPS-009

Versionv1.0

CategoryProcess, Workflow & Journey Design

PublishedMay 22, 2026

Reading time34 min

Prepared byStratenity Advisory Team

IntelligenceValue chainIndustryCross-industryPracticeOperationsFocus04 Transformation Blueprints

marketing operations playbookmarketing operationsthe campaign lifecycle and workflowmartech stack architecture and governancemarketing data foundation and attributionthe operating model and ways of workingplaybook marketingoperations campaign

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Marketing Operations Playbook

Stratenity is the AI Operating System for Strategic Execution™.

Stratenity is the AI Operating System for Strategic Execution^™.