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PROCESS
Lead-to-Opportunity Workflow
The demand process from lead capture through qualification, routing, and conversion to opportunity.
IntelligenceValue chainIndustryCross-industryPracticeOperationsFocus04 Transformation Blueprints
lead-to-opportunity workflowlead-to-opportunitylead capture and the single front doorqualification and the lead scoring modelrouting, ownership and assignmentthe controlled sop, raci and service levelsdemand processprocess lead