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PROCESS
Campaign Planning-to-Launch Workflow
The campaign process from brief through plan, build, review/approve, launch and measure.
IntelligenceValue chainIndustryCross-industryPracticeOperationsFocus04 Transformation Blueprints
campaign planning-to-launch workflowcampaign planning-to-launchthe brief and intake disciplinereview, approval and the raci modellaunch, measurement and the kpi frameworkcampaign processprocess briefbrief through