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PROCESS
Content Production Workflow
The content process from ideation through brief, draft, review/approve, publish and repurpose.
IntelligenceValue chainIndustryCross-industryPracticeOperationsFocus04 Transformation Blueprints
content production workflowcontent productionthe content lifecycle as a stage-gated flowideation, prioritisation and the briefthe raci and the ownership modelreview, approval and quality controlpublishing, distribution and repurposingcontent process