FRAMEWORK

TOWS Matrix

The TOWS matrix turns a SWOT into strategy by systematically pairing factors — SO (use strengths on opportunities), WO (fix weaknesses to seize opportunities), ST (use strengths against threats), WT (minimise weaknesses and avoid threats).

Deliverable CodeCT-FW-002

Versionv1.0

CategoryStrategy Frameworks

PublishedFebruary 9, 2026

Reading time19 min

Prepared byStratenity Advisory Team

IntelligenceStrategic issuesIndustryCross-industryPracticeEnterprise StrategyFocus01 Industry Intelligence

tows matrixtowsconstructing the tows gridso strategies (maxi-maxi)st strategies (maxi-mini)wo strategies (mini-maxi)wt strategies (mini-mini)swot strategy

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TOWS Matrix

Stratenity is the AI Operating System for Strategic Execution™.

Stratenity is the AI Operating System for Strategic Execution^™.