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FRAMEWORK
Blue Ocean Strategy
Blue Ocean Strategy seeks uncontested market space ('blue oceans') instead of competing in crowded 'red oceans', using the Strategy Canvas and the Eliminate-Reduce-Raise-Create (ERRC) grid to reconstruct value and break the value-cost trade-off.
IntelligenceStrategic issuesIndustryCross-industryPracticeEnterprise StrategyFocus01 Industry Intelligence
blue ocean strategythe strategy canvasthe four actions framework (errc)an errc gridthe six paths frameworkthe buyer utility mapstrategy seeksseeks uncontested