FRAMEWORK

GE-McKinsey Matrix

The GE-McKinsey nine-box matrix prioritises investment across business units by industry attractiveness and competitive strength — a richer alternative to the BCG matrix. This template scores units on both axes and sets invest/grow, selectivity, or harvest/divest strategies.

Deliverable CodeCT-FW-009

Versionv1.0

CategoryStrategy Frameworks

PublishedJune 4, 2026

Reading time20 min

Prepared byStratenity Advisory Team

IntelligenceStrategic issuesIndustryCross-industryPracticeEnterprise StrategyFocus01 Industry Intelligence

ge-mckinsey matrixge-mckinseyindustry-attractiveness factorscompetitive-strength factorsweighting and scoringplotting business unitsnine cellsnine-box matrix

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GE-McKinsey Matrix

Stratenity is the AI Operating System for Strategic Execution™.

Stratenity is the AI Operating System for Strategic Execution^™.