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FRAMEWORK
Strategic Group Mapping
A strategic group map plots competitors by two strategic dimensions to reveal clusters of firms with similar strategies, mobility barriers between groups, and white space. This template maps the industry's strategic groups to inform positioning.
IntelligenceStrategic issuesIndustryCross-industryPracticeEnterprise StrategyFocus01 Industry Intelligence
strategic group mappingstrategic variablesplotting competitors into groupsmobility barriers between groupsrivalry within groups versus between groupsfinding and sizing white spacecompetitors strategicstrategic dimensions