FRAMEWORK

Extended Marketing Mix (7Ps)

Booms and Bitner extended the 4Ps to 7Ps for services — adding People, Process, and Physical evidence — because services are intangible, variable, and co-produced. This template audits all seven levers for a service offer.

Deliverable CodeCT-FW-022

Versionv1.0

CategoryStrategy Frameworks

PublishedFebruary 19, 2026

Reading time24 min

Prepared byStratenity Advisory Team

IntelligenceStrategic issuesIndustryCross-industryPracticeEnterprise StrategyFocus01 Industry Intelligence

extended marketing mixpeople: the front line is the productbooms bitnerbitner extendedextended psps psps servicesservices adding

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Extended Marketing Mix (7Ps)

Stratenity is the AI Operating System for Strategic Execution™.

Stratenity is the AI Operating System for Strategic Execution^™.