FRAMEWORK

Customer Lifetime Value (CLV)

CLV estimates the total profit a customer generates over the relationship, discounting future cash flows. It anchors acquisition spend, retention investment, and segment prioritisation.

Deliverable CodeCT-FW-024

Versionv1.0

CategoryStrategy Frameworks

PublishedMay 23, 2026

Reading time27 min

Prepared byStratenity Advisory Team

IntelligenceStrategic issuesIndustryCross-industryPracticeGrowth & CustomerFocus01 Industry Intelligence

customer lifetime valueclvestimates totaltotal profitprofit customercustomer generatesgenerates relationshiprelationship discounting

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Customer Lifetime Value (CLV)

Stratenity is the AI Operating System for Strategic Execution™.

Stratenity is the AI Operating System for Strategic Execution^™.