FRAMEWORK

RFM Analysis

RFM scores customers on Recency, Frequency, and Monetary value to target the most responsive segments. It is a simple, data-light way to prioritise marketing and retention.

Deliverable CodeCT-FW-025

Versionv1.0

CategoryStrategy Frameworks

PublishedMarch 31, 2026

Reading time25 min

Prepared byStratenity Advisory Team

IntelligenceStrategic issuesIndustryCross-industryPracticeEnterprise StrategyFocus01 Industry Intelligence

rfm analysisr, f, and m for the business at handcustomers recencyrecency frequencyfrequency monetarymonetary valuevalue targettarget responsive

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RFM Analysis

Stratenity is the AI Operating System for Strategic Execution™.

Stratenity is the AI Operating System for Strategic Execution^™.