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FRAMEWORK
Kano Model
The Kano model classifies product attributes by how they drive satisfaction — must-be, one-dimensional, attractive, indifferent, reverse — revealing where investment delights versus merely prevents complaints. This template surveys and plots features.
IntelligenceStrategic issuesIndustryCross-industryPracticeEnterprise StrategyFocus01 Industry Intelligence
kano modelkanomodel classifiesclassifies productproduct attributesattributes drivedrive satisfactionsatisfaction must-be