FRAMEWORK

Jobs To Be Done (JTBD)

JTBD reframes demand around the progress a customer is trying to make — the 'job' for which they 'hire' a product — rather than demographics or features. This template captures jobs, outcomes, and current solutions to find underserved needs.

Deliverable CodeCT-FW-027

Versionv1.0

CategoryStrategy Frameworks

PublishedJanuary 21, 2026

Reading time22 min

Prepared byStratenity Advisory Team

IntelligenceStrategic issuesIndustryCross-industryPracticeEnterprise StrategyFocus01 Industry Intelligence

jobs to be donejtbdreframes demanddemand aroundaround progressprogress customercustomer tryingtrying make

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Jobs To Be Done (JTBD)

Stratenity is the AI Operating System for Strategic Execution™.

Stratenity is the AI Operating System for Strategic Execution^™.