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FRAMEWORK
Needs-Based Segmentation
Needs-based segmentation groups customers by what they want and value rather than by demographics or firmographics alone, producing segments that behave differently and respond to different offers. This template builds and validates segments.
IntelligenceStrategic issuesIndustryCross-industryPracticeEnterprise StrategyFocus01 Industry Intelligence
needs-based segmentationsegmentation studyclustering methods and the choice of kprofiling and naming segments that sticksegmentation groupsgroups customerscustomers wantwant value