FRAMEWORK

Lewin's Change Model

Lewin's model frames change in three phases — unfreeze the status quo, change to the new way, then refreeze to make it stick. This template plans each phase with the behaviours and reinforcement needed.

Deliverable CodeCT-FW-066

Versionv1.0

CategoryStrategy Frameworks

PublishedMarch 4, 2026

Reading time30 min

Prepared byStratenity Advisory Team

IntelligenceStrategic issuesIndustryCross-industryPracticeEnterprise StrategyFocus05 Execution Playbooks

lewin's change modellewin's changeforce field analysisthe change (moving) stagerefreeze: making the new state sticklewin's modelmodel framesframes change

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Lewin's Change Model

Stratenity is the AI Operating System for Strategic Execution™.

Stratenity is the AI Operating System for Strategic Execution^™.