FRAMEWORK

McKinsey Influence Model

The influence model says behaviour change at scale needs four conditions — role modelling, understanding and conviction, reinforcement mechanisms, and capability building. This template designs all four levers together.

Deliverable CodeCT-FW-069

Versionv1.0

CategoryStrategy Frameworks

PublishedMarch 16, 2026

Reading time32 min

Prepared byStratenity Advisory Team

IntelligenceStrategic issuesIndustryCross-industryPracticeEnterprise StrategyFocus05 Execution Playbooks

mckinsey influence modelmckinsey influencefostering understanding and convictionreinforcing with formal mechanismsdeveloping talent and skillswhy all four must work togethermodel sayssays behaviour

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McKinsey Influence Model

Stratenity is the AI Operating System for Strategic Execution™.

Stratenity is the AI Operating System for Strategic Execution^™.