Marketing Operating Model

A marketing operating model defines how the marketing function is organised, governed, and run so it can deliver consistent market choices at scale. This template uses the 4-Box model — structure, governance, processes, and capabilities — to redesign the function: it sets the org design and decision rights, defines the core workflows and how agile squads interface with central standards, builds a capability and martech maturity baseline, and connects technology, data, and process into one measurable system.