Customer Data Platform Strategy

A customer data platform (CDP) unifies fragmented customer data into persistent, governed profiles and makes them available in real time for personalisation, analytics, and AI-driven activation. This template sets CDP strategy before tooling: it prioritises the activation use cases that justify the platform, designs the data and identity-resolution model, sets the governance and consent foundation required before any data is ingested, and selects the architecture — packaged, composable (warehouse-native), or hybrid.