Customer Journey Map

A customer journey map visualises the end-to-end experience a customer has with an organisation — stages, actions, emotions, touchpoints, and pain points — to find where to improve. This template builds a research-grounded map across the lifecycle, marking moments of truth and opportunities.

Deliverable CodeCT-STR_STR-DIG-003

Versionv1.0

CategoryStrategy, Growth & Industry

PublishedMarch 31, 2026

Reading time29 min

Prepared byStratenity Advisory Team

IntelligenceValue chainIndustryCross-industryPracticeGrowth & CustomerFocus04 Transformation Blueprints

customer journey mapcustomer journeyscoping and choosing the journeyresearch inputs and evidencecurrent-state mappingpain points and moments of truthemotion and the experience curvevisualises end-to-end

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Customer Journey Map

Stratenity is the AI Operating System for Strategic Execution™.

Stratenity is the AI Operating System for Strategic Execution^™.