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STRATEGY
Product Strategy & Roadmap
A product strategy sets the vision, target market, and bets that turn a product into a business, and the roadmap that sequences them. This template defines the product vision and the problem it solves, sets outcome objectives as OKRs, and prioritises the backlog with RICE (Reach, Impact, Confidence, Effort) so the roadmap follows evidence rather than the loudest voice.
IntelligenceStrategic issuesIndustryCross-industryPracticeEnterprise StrategyFocus01 Industry Intelligence
product strategy and roadmapmarket and customer insightwhere to play: segments and positioningthe product roadmapprioritisation frameworksdiscovery and build-measure-learnstrategy setssets vision