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STRATEGY
Growth Strategy
A growth strategy identifies and sequences the moves that will grow the business — across existing and new products and markets. This template applies the Ansoff matrix (market penetration, market development, product development, diversification) to map growth options, prioritises them on value and risk, and builds a growth roadmap.
IntelligenceStrategic issuesIndustryCross-industryPracticeGrowth & CustomerFocus01 Industry Intelligence
growth strategygrowth vectors: core, adjacency, and newmarket and customer growthproduct and innovation growthchannel and geographic growthinorganic growth: manda and partnershipsstrategy identifiesidentifies sequences