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STRATEGY
Commercial Due Diligence
Commercial due diligence (CDD) audits a target's market, competitive position, and commercial viability so an investor understands what they're buying. This template works the CDD pillars — market attractiveness and sizing (TAM/SAM/SOM), competitive positioning, customer/demand, and the business plan's credibility — using PESTLE and SWOT and an attractiveness matrix.
IntelligenceStrategic issuesIndustryCross-industryPracticeGrowth & CustomerFocus01 Industry Intelligence
commercial due diligencemarket sizing and growthcompetitive positioncustomer and demand validationrevenue and margin qualitymanagement and business-plan assessmentdiligence cddcdd audits