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STRATEGY
CRM Implementation
A CRM implementation deploys customer relationship management capability to improve sales, service, and marketing — but succeeds on adoption and data, not features. This template aligns CRM to the customer process, configures to standard, migrates and governs customer data, and drives user adoption.
IntelligenceStrategic issuesIndustryCross-industryPracticeGrowth & CustomerFocus05 Execution Playbooks
crm implementationcustomer data and the 360 viewsales, service, and marketing capabilitiesprocess design and adoptionplatform selection and configurationdata migration and qualityimplementation deploysdeploys customer